Dynamic Advertising and Design
Scala Digital Signage Software

 

 

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Dynamic Advertising and Design Completes the 2nd in a series of Podcasts
for Atlantic City Convention & Visitors Authority

Galloway, NJ - August 2008

Dynamic Advertising and Design announces that it has successfully completed the second in a series of six (6) podcasts for the Atlantic City Convention & Visitor Authority (ACCVA). Dynamic Advertising and Design was awarded the project in April and has successfully completed and launched two (2) of the series, an Outdoor Podcast and the latest, the Attractions Podcast... MORE


Dynamic Advertising and Design Launches Website For Indiana Live! Casino
Galloway, NJ - March 2008

Dynamic Advertising and Design announced that it has successfully launched
http://www.indianalivecasino.com/ for the Indiana Live! Casino in Shelbyville Indiana. Indiana Live! Casino is owned by Indiana Downs, LLC. The project is being developed by the Baltimore, Maryland developer, the Cordish Company. The casino is being managed by The Cordish Company- Gaming Operations, CEO/Partner Dennis Gomes... MORE


Walking Tour of Atlantic City Boardwalk Available as Podcast First Ever Podcast by Convention & Visitors Authority Enhances the Visitor Experience
Atlantic City, NJ - March 2008

Some people walk the ‘Walk (the Atlantic City Boardwalk, that is), some people talk the talk…and now you can listen to the talk as you walk. The Atlantic City Convention & Visitors Authority (ACCVA) has turned the popular Boardwalk Walking Tour into a downloadable podcast for visitors to listen to as they stroll the famous wooden way. A video version is also available for those who prefer to watch from their favorite Boardwalk bench or the comfort of their own home... MORE


Dynamic Advertising and Design Launches Patient TV
at Princeton Medical Center

Galloway, NJ - January 2008

Dynamic Advertising and Design announced that it has successfully implemented an in-house hospital TV channel, dubbed Patient TV, for the Princeton Medical Center in Princeton, NJ. The Princeton Medical Center implemented this new and powerful communications system based on the Scala InfoChannel® platform, with a dual purpose, replace the existing system, which was more costly and less flexible, and to facilitate improved communications with its patients and staff.... MORE


Atlantic City Convention & Visitors Authority Turns on the TV for Visitors
Atlantic City, NJ - April 2007

Since it was announced at the First Annual Marketing Review on Wednesday, March 14, that the Atlantic City Convention & Visitors Authority (ACCVA) was rolling out a sophisticated new look, the ACCVA has done much to incorporate that look into everything from stationary and business cards to a new marketing promotional video... MORE


Atlantic City, NJ - March 2007

Trump Marina installs Scala InfoChannel 5 Digital Signage system with Dynamic Advertising and Design.

The Marina's newest restaurant, Finestra, included 4 LCD screens inside the restaurant as both a decorative and functional accent. Using Scala, the four interior screens will serve to set the mood of the restaurant, deliver scheduled content and messages throughout the day, but can also display TV channels for entertainment. One exterior screen displays Finestra's menu.

By using Scala InfoChannel 5, all of the content can be managed by different department managers from their desktops. Food and Beverage, Marketing and Advertising all add and manage content as needed.


Atlantic City, NJ - March 2007

The Atlantic City Convention center doubles the numbers of screens at the facility using Dynamic Advertising and Design to provide installation and management services.

The convention center had previously used outdated 27" TV monitors which was limited to lines of green text on a black screen. Replacing these with 42" Panasonic Plasmas and Scala Digital Signage, content is now scheduled in advance and includes flowing videos, dynamic text messages and imagery.

The convention center also displays current news and local weather updated throughout the day. This service, DADcast, is also provided by Dynamic Advertising and Design and provides important information to visitors to the center and an excellent reason to stay focused on the screens.

The convention center faced difficult installation challenges since the installation locations did not offer a way to connect to a network. Dynamic Advertising and Design was able to develop a private wireless network that isolated the screens and allowed communication and content delivery to even the furthest locations in the facility.


Atlantic City, NJ - January 2007

Trump Taj Mahal expands their Scala digital system with the assistance of Dynamic Advertising and Design. Within one year, and planned expansions throughout the property, Trump Taj Mahal has expanded from a ten screen system, to nearly one hundred screens.

Scala will be used to manage screens at restaurants, night clubs, retail outlets, throughout the casino floor, menu boards and in-house TV. Further expansion of Scala will include meetings rooms and will be programmed to dynamically display sweepstakes winners.

All of the content is being created and managed from one location. After the final expansion, there are plans to have different department managers take care of their own sets of content.